| Phase 1 |
|
Phase 2 |
 |
|
|
| Listen |
|
Plan |
| • to client needs and objectives |
|
• refine brief, schedule, budget as necessary |
| |
|
• appoint creative team |
| Define |
|
• set up management controls |
| • audience |
|
• identify external resources |
| • marketplace |
|
|
| • client's position |
|
Synthesize |
| • competitions' position |
|
• manage/coordinate/control quality |
| • desired outcomes |
|
• write |
| • deliverables and deadlines |
|
• design |
| |
|
• photograph |
| Plan |
|
• illustrate |
| • do research |
|
• proof |
| • develop creative options |
|
• program |
| • develop schedule |
|
|
| • develop budget |
|
Evaluate |
| • create a design brief/proposal |
|
• Revise as necessary |
| |
|
|
| Secure |
|
Produce |
| • client approval |
|
• manage/coordinate/control quality |
| |
|
• print |
| |
|
• fabricate |
| |
|
• fulfill |
 |
